Below are a few examples of our solutions and types of clients. Regardless of your product or geography, we can optimize the industrial market for you.
Specific Solutions:
Anderson Hendrix can help you tap into the purchasing power of multicultural markets through marketing and consultative services that include work sessions and strategic guidance, marketing and promotional programs, and go-to-market strategies. We:
• Help you focus on the unique needs of diverse cultural segments such as Chinese, Korean, African-American, Anglo-American, Hispanic, Russian, South Asian, Vietnamese, Indian, and European
• Develop brand line extensions and new innovations that address the diverse preferences of various multicultural and ethnic consumer groups
• Navigate through the do's and don'ts of cultural markets
• Develop and implement strategies, marketing plans, communications, messaging, and activities to expand your market presence
• Utilize alternative media to reach promising consumer targets
• Create go-to-market, channel, and alliance strategies
• Develop brand positioning
• Manage comprehensive media services and planning
Types of Clients:
Our services apply to a wide range of industries and disciplines. Examples of potential multicultural and urban market clients include:
• A food company that wants to capture multicultural consumers in the U.S. and expand into Latin America and Asia Pacific
• A branded jewelry distributor that wants to gain market share in the African American market
• A restaurant chain that needs to enter the urban market
Contact Anderson Hendrix and let us bring the immense purchasing power of multicultural and urban markets to you.